It also set off a rush of new homemade interpretations of the song - posted under hashtag #DuraChallenge.ĭaddy Yankee's original video has been seen nearly 200 million times on YouTube. The video has been viewed nearly nine million times on her Instagram account and in Daddy Yankee's repost. The next day, Colombian model Andrea Valdiri posted a video on Instagram, barefoot in sweatpants and a loose white top, as she danced to "Dura" with her hands rubbing sensually around her body. ![]() ![]() "Dura," he said, harks back to "the rhythm and nostalgia for music of the late 1980s and early 1990s, that essence of reggae that inspired reggaeton."ĭaddy Yankee, whose real name is Ramon Luis Ayala, released "Dura" on January 18.
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